ENGLISH FOR SALES
English for sales professionals
Build the English to pitch, handle objections and close without freezing at the critical moment.
Carna for Business shows a trainer the group's average and every course with its score Every assignment holds its due date, its attempt cap and its late-work rule Teams roll out Carna for Business today; individuals join the early-access list
Sales at a glance
Where it sits on the CEFR scale
What the tutor will practise
- Sales calls
- Objections
What runs today Carna for Business: practice a trainer assigns, due dates and attempt caps, and a report per group.
— THE PROBLEM, THE PRACTICE
What gets in the way, and the practice for it.
Three things that stop people at this goal, each beside the practice planned to remove it. Each row says whether it runs today or waits for the tutor's early access.
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Sales reps who hesitate mid-pitch because they cannot find the right English phrase lose deals before the objection stage.
Pitch rehearsal
The tutor will walk through full sales calls — discovery, demo, objection and close — in scenarios written around the pushback reps get, so nobody meets it for the first time on a live call.
Sales calls Early access
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Handling objections in a second language requires spontaneous vocabulary retrieval that generic English courses do not train.
Objection handling
The tutor will drill the objections that come up most — price, timeline, competition — with vocabulary coaching after each answer to tighten the English without losing the rhythm.
Objections Early access
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Closing language is precise — weak phrasing at the end of a call signals uncertainty even when the rep knows the product.
The team, in one view
Carna for Business shows a trainer the group's average, what has been handed in and every course with its score, so a manager can see where the team's English needs the work.
Group reports Runs today
— WHAT YOU GET
Every score on one scale.
Whatever the goal, the engine underneath is the one schools and teams run today: eight skills, each with its own score, on the CEFR scale from A1 to C2.
- rules on every assignment in Carna for Business: a due date, an attempt cap, and whether late work counts
- 3
- where this path sits on the CEFR scale
- B1–B2 of A1–C2
- skills Carna scores, each from 0 to 100
- 8
Running in teams today
The floor, at a glance.
- The courses at 80% or above
- How many learners are assigned
- Every course, ranked by its average score
Carna for Business runs on the same engine today. A trainer sees the group's average, how much has been handed in, and every course with its score, the strongest called out at 80% and up, in one view. Sales teams can book a demo now.
A group report, opened at its insight cards: the courses at 80% or above, and how many learners are assigned. Carna's trainer and learner app, shown with a sample school's demo data.
FAQ
Common questions.
Straight answers for the person doing the job, and for whoever rolls it out to the team.
How is Carna different from generic sales training?
Generic sales training assumes fluent English. Carna works on the language underneath it — vocabulary, confidence and finding the phrase in the moment — so your training content lands.
Can Carna be customised for our specific product and objections?
Carna for Business assigns speaking and writing practice from a published library, which is in beta today, so custom scenarios are not something we promise yet. Tell us the calls, demos and objections your reps face when you book a demo, and we will show you what fits.
How long before we see improvement in team performance?
Carna makes no promise about a timeline. What a manager gets from the first week is visibility: the group's average, what has been handed in, and every course with its score.
CARNA FOR BUSINESS
See it with your own team.
Carna for Business runs today: assign practice from its library, in beta, set a due date and an attempt cap, and read the group's report. Book a demo for the floor, or join the early-access list for the individual tutor.